How Not to Do Online Marketing
Written on 1:35 AM by AudibleKnight
I first learned about the Avenger Controller/Ocean Marketing/Penny Arcade debacle on Reddit. What's followed is a perfect case study in how NOT to treat customers online. I think Venturebeat did a real nice job summarizing the sequence of events, with a follow-up with the official dismissal PR release.
Besides watching such a train wreck, there have been some interesting things to come out of this. Robert Khoo did an AMA following his analysis of the Reddit effect. Also, Moisés Chiullan the man trying to clean up after Paul Christoforo did an AMA as well.
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